![]() I've owned many Kindles and Fire tablets, and only once have I purchased one that wasn't Ad-Supported. Obviously, this is up to personal preference and budget, but I think that even if you can afford to get the devices without ad support, you shouldn't. Seriously, if you're not sure if the ads will bother you, why not try this method? You may end up saving a few bucks. You don't pay any extra over the initial difference instead, you pay the balance between the Ad-Supported and the version Without Ads. The best part of all? Even if you get an Ad-Supported device and hate it, you can just pay to remove the ads (in the device settings or through your Amazon account). Additionally, the only promotional content you'll see on the home screen now is recommended books, which are based on books you already own. As of August 2021, all ads have now been removed from the Ad-Supported Kindle home screen and are currently only displayed when the device is in sleep mode. While Ad-supported Kindles used to also feature targeted ads on your device's home screen, that's no longer the case. While you sometimes see ads for more traditional, physical products (mainly on the Fire Tablets), even those are personalized based on your shopping habits and browsing preferences from your Amazon account.Īds have now been removed from the Ad-Supported Kindle home screen and are currently only displayed in sleep mode. Not too objectionable in my book (pun intended), particularly because the media artwork is prominently displayed so that they don't really look like ads. ![]() You're far more likely to see ads for a book that Amazon's algorithms think you'll be interested in, or a new Prime Video series. Most of the time, you're not going to get ads for toilet paper or lentil soup. These lock screen ads aren't that bad either. So the company (rightly) figures that if it gets as many devices as possible into the hands of its customers at a low price, they are far more likely to continue consuming Amazon's content and order products from the e-commerce giant. That's not insignificant, even on an already inexpensive media consumption device.Īmazon makes its money not from the sale of its devices, but rather the hook into its ecosystem of products and services. Generally speaking, ordering an Ad-Supported Amazon device like one of the best Kindles or one of the best Fire tablets such as the high-end Kindle Oasis e-reader will save you around $15-$20 off the same product without those lock screen ads. ![]() The devices with Special Offers, now called Ad-Supported devices, consist of lock screen/screensaver ads personalized to you based on your shopping preferences and browsing habits on Amazon. Amazon has always offered relatively low-cost hardware, particularly during major shopping events like Black Friday or Prime Day, but it pitched the Special Offers as a way to offset those expenditures further.
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